Communications & Engagement Strategy Masterclass
Develop a communications and engagement strategy for your project, service or program in 48 hours.
Make a bigger impact by galvanising stakeholder hearts and minds in pursuit of a better future.
Building understanding and trust with stakeholders
Government organisations make thousands of decisions and deliver hundreds of services, projects, policies and plans that impact peoples’ lives every day.
The successful execution of these decisions and services relies on on building understanding and trust with residents, businesses, community organisations, governments and other stakeholders.
Embracing an integrated strategic communication and engagement approach to stakeholder relations helps government organisations to deliver the right messages to the right stakeholders through the right mediums, and engage them at the right level, using the right techniques at right time.
“Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.”
Rebecca Burns, Campaspe Shire Council
Are you delivering on your community engagement promise?
While community engagement policies are mandated for government organisations, oftentimes there is a skills gap between an organisation’s policy commitments and its internal capability to deliver on these.
Where this gap exists, the quality and consistency of community engagement processes and practices varies widely across the organisation.
This not only results in inconsistent engagement experiences for stakeholders, it also impacts government-stakeholder relationships, compromises input into decision-making processes and damages reputation.
This training is ideal for those working in…
- Strategic communications, public relations and marketing
- Community engagement
- Community development
- Advocacy
- Events
- Project management
- Other council roles requiring consultation and engagement
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Core Communication Model for Stakeholder Engagement™
This training is delivered using our proprietary methodology built on decades of developing and delivering engagement and consultations for government and community organisations.
Workshop content
The two-day training provides a structured approach for participants to develop an integrated communication and engagement strategy for their specific project in real time. The training covers nine key areas based upon our Core Communication Method for Stakeholder Engagement™ method
Outline of the objective and scope of the engagement process, and strategic communication and engagement goals to be achieved.
Outline of the policy, legislative and strategic context to ensure alignment with the Community Vision, Council Plan and relevant strategies, plans and policies.
Outline of project drivers, SWOT analysis, and risk / issues profile with mitigation measures.
Identification and analysis of internal and external stakeholders to understand the different levels of interest, impact and influence in relation to the project, and their communication and engagement needs.
Outline of the engagement approach and recommended engagement techniques and activities, to capture the views and ideas of both key stakeholders and the wider community.
This step is about positioning the decision/project in the minds of stakeholders through an aspirational vision, foundation narrative, supporting key messages and responses to concerns and objections.
Outline of recommended communication tools and tactics to raise broad community awareness, understanding and support for the project, using council owned, bought and earned mediums, and third-party mediums as appropriate.
Implementation plan, detailing a calendar of communications and engagement activities, recommended resources, timing and responsibilities.
Outline of key performance indicators to evaluate the goals and objectives of the strategy.
About the trainer
Ros Weadman FCPRA is a leading authority on public sector communications, engagement and reputation. Ros has more than four decades’ experience in public sector communication and engagement, including 16 years as a communications manager in Victorian local government. Ros’s work in government has been recognised with national and state awards from the Public Relations Institute of Australia (now Communication & Public Relations Australia) for community communication and issues management.
Ros draws on her specialist knowledge and expertise to design and deliver government-focused consulting services, training and mentoring programs, presenting relatable stories that bring to life real solutions.
Register your interest
To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!
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